Marketing Director

The Position

MCA Denver is seeking an exceptional Marketing Director to join our team. We are looking for a creative, passionate, and driven individual who can develop and execute strategic marketing plans while showcasing their creative talents to enhance the museum's brand and reach new audiences. As a vital member of our team, you will collaborate with internal departments, serve as a mentor, and effectively communicate our exhibitions, programs and events, and other institutional priorities to both existing and potential audiences. This is a full-time position with benefits, and the successful candidate will be expected to work on-site at least two days a week. Our headquarters, and this position, are based in downtown Denver.

About You

• You are passionate about creating and executing strategic marketing plans, and you thrive on identifying and iterating on ways to grow audiences, deepen engagement, and expand our brand's reach.
• You embrace the opportunity to establish solid foundations and scalable processes to support future growth.
• You can see the big picture and guide others toward strategic, long-term goals and can also keep yourself and others organized regarding meeting various project deadlines.   
• You have a strong desire to work with a diverse and collaborative team. While most of your work will be during regular museum operating hours, you are open to occasional evening and weekend commitments to support our exceptional programs and events.

A Day in the Life

Marketing Strategy

• Develop and execute the museum’s short- and long-term marketing strategy in consultation with the Director of Communications, Partnerships, and Digital Initiatives. 
• Develop and execute paid marketing campaigns; manage ROI tracking.
• Develop a calendar of marketing campaigns and related tactics that incorporates all the museum’s varied scheduled exhibitions, events, and needs; hold the marketing team accountable to meeting internal goals and deadlines; communicate deliverables to relevant internal parties.
• Identify opportunities to generate new leads; develop and execute a plan to convert visitors to long-term supporters; and enhance existing efforts to increase visitation and revenues and deepen audience engagement.
• Identify and analyze segment data to optimize earned revenue marketing campaigns; consistently apply performance metrics to inform future campaigns.
• Provide essential project management and organization for the department as well as cross-departmentally, ensuring teammates are aware of relevant tasks, deadlines are met, and through regular communication with external partners; look holistically at the exhibition and public programming calendar, as well as fundraising and retail operations needs to balance tasks and deliverables.
• Responsible for the museum brand and voice, ensuring consistent application across communication channels.
• Develop a content calendar for the museum’s blog, in coordination with marketing team members, contribute copywriting or identify opportunities to elicit content from outside contributors.
• In coordination with the Digital Producer and Storyteller, ensure digital initiatives have corresponding marketing plans, including performance goals; continue to identify creative and timely opportunities to experiment with new digital initiatives.

Audience Analysis

• Develop strategy for integrating various data points collected (Google analytics, social media ad analytics, audience surveys and more) identifying appropriate times to review those data points, and compose a narrative based on that information to help inform future strategy. 
• Lead team in regular KPI dashboard conversations, guiding toward understanding the key takeaways, and tactical changes that may need to be implemented based on data.
• Support the Director of Communications, Partnerships & and Digital Initiatives in gathering metrics for quarterly board meetings and sponsorship fulfillment.
• Conduct regular market research and identify market trends.

People Leadership

• • Recruit, hire, train, mentor, supervise, and evaluate a team of direct reports.
  • Inspire staff members to think both creatively and strategically, stay coordinated, prioritize effectively, and work in concert to bring the museum brand and voice to life.
  • Leads and supervises the work of others.

Collaboration

• • In collaboration with the Graphic Designer and Digital Marketing Associate, oversee brand refresh integration, website upgrades, and other projects as needed to ensure consistency, clarity, and adherence to style and brand guidelines.
  • Collaborate with the Digital Marketing Associate to develop a website strategy, including identifying content needs and outlining SEO/SEM needs.
  • Oversee external departmental vendors including web team, MailChimp, and other freelancers.
  • This position will interact with managers at all levels and staff members across the organization, in addition to members of external organizations and the public. 

What You Bring to Us

• A four-year degree in Communications, Marketing, Business, English or Liberal Arts preferred, or in a related field, or any equivalent combination of education and/or experience.
• Requires minimum of 5 years of experience in marketing, long-range planning, audience analysis and data-driven decision-making.
• Must have at least 3 years’ experience leading and supervising others.
• Experience overseeing an organization's design, ownership of brand voice and identity, and social media management is preferred.
• Spanish fluency is a plus.
• Proficiency with Microsoft Office and G Suites, MailChimp, YouTube, HTML, Adobe Creative Suite, paid social media interfaces, and Hootsuite are necessary.  Experience with Google Grant Ads and Shopify is preferred.
• Requires excellent organizational skills, written and oral communication skills, attention to detail, and ability to prioritize work and tasks.
• Requires adaptability to produce and meet deadlines in a fast-paced, multi-task environment, and the ability to work independently as well as part of a team.
• Must have good decision-making skills and the ability to handle sensitive information with diplomacy.
• Mostly Days; occasionally nights and weekends for Museum and external events.

Physical Requirements

• The physical demands described here are representative of those that must be met by a staff member to successfully perform the essential functions of this job. Reasonable accommodations may be made upon request to enable individuals with disabilities to perform the essential functions.
• Ability to speak, understand, and communicate in English effectively, in person and in writing. Ability to hear adequately in person and by phone, in personal and group settings.
• Ability to work with, and process information from, a variety of individuals and media (e.g. computers, projected images, printed materials), and sitting and/or standing up to 6 hours per day.
• Mobility necessary to access various offices and a wide variety of meeting and museum settings. Mobility necessary to perform a variety of tasks that involve standing, walking, sitting, stooping, kneeling, bending and twisting, occasionally climbing stairs or using an elevator, possibly reaching chest high and overhead for materials.
• Ability to reach for, move and/or lift up to 25 pounds and the use of hands to finger, handle, or feel objects, tools, or controls.

Other Duties and Responsibilities

• The nature of this position requires safeguarding against the release of confidential and proprietary information of MCA.
• Assists with establishing and is responsible for adhering to departmental operational budgets.
• Other assistance, as designated by the Director of Communications, Partnerships & Digital Initiatives, to support the overall goals of the department and organization.  Management retains the right to add or change duties and/or responsibilities at any time.

About Us

The Museum of Contemporary Art (MCA Denver) is a nonprofit organization providing an innovative forum for contemporary art that inspires and challenges, creating understanding and dialog about the art of our time. MCA Denver is paving a new path for a 21st century museum that is Both/And: We are both advancing the field of contemporary art and providing a platform for creative expression, in the broadest sense of the term.  We present both world-class exhibitions and quirky events, serious lectures and epic parties.  We are both sophisticated and unpretentious. We welcome all audiences, celebrate all voices, and share all stories to provide one-of-a-kind experiences for our community.

Our Core Values

We are:

Adventurous – We are risk-takers. We are creative, open, curious, and sometimes weird.

Excellent – We strive to be the best in our field, we have high expectations, we believe in being resilient, creative problem-solvers, and professionals.

Human Centric – We are collaborative. We strive for emotional intelligence, and we value relationships.

Inclusive – We are welcoming to all audiences, voices, and stories. We believe in being authentic and inclusive.  We actively seek and engage with diverse perspectives.

MCA Denver is committed in policy, principle, and practice to maintaining an environment that prohibits discriminatory behavior and provides equal opportunity for all persons. MCA Denver affirms its commitment to provide a welcoming and respectful work and educational environment, in which all individuals within the museum community may benefit from each other’s experiences and foster mutual respect and appreciation of divergent views. All employment decisions at MCA Denver are based on business needs, job requirements and individual applicant qualifications, without regard to race, color, religion, or belief, ancestry, age, sex (including pregnancy, sexual orientation, and gender identity), family or parental status, or any other status protected by law. MCA Denver will not tolerate discrimination or harassment based on any of these characteristics.

Our History

MCA Denver was founded in 1996 by philanthropist Sue Cannon and a group of committed volunteers and artists who responded to the community’s need for a contemporary art museum in Denver. In 2007, we opened our new, 27,000-square foot, environmentally sustainable facility in the Riverfront neighborhood of Lodo Denver. Our building has five galleries on two floors as well as dedicated education spaces, a gift shop, an innovative art lending library, and a rooftop bar and café.  In 2021, MCA Denver opened a satellite location at the Holiday Theater in Denver’s Northside.  This 380-seat auditorium is the site of museum programming and events.

Visit us at https://mcadenver.org to learn more.

Application Process

• This is an exempt, salary position. The salary range is $90,000 to $100,000 commensurate with experience and includes our standard benefits package, including a medical plan, dental plan, basic term life insurance, short term disability, 403b retirement, holiday pay and generous paid time off.
• Please submit your interest via our applicant portal: https://mca-denver.typeform.com/to/yd6L4BoO
• Applications will be accepted until the position is filled, but priority consideration will be given to those received by June 30, 2023.